Situation:
Unfortunately with the technology available there is a constant flow of counterfeit coupons in the industry. This causes financial losses to both manufacturers and retailers.
For retailers, it is difficult to determine counterfeits and communicate the information to the employees at the registers.
Solutions:
Some tips on how to identify: Poor quality; Free High Value; Internet Print at Home; No or old Bar Codes; No Expiration.
RPR distributes Counterfeit Alerts to our retailer clients. Retailers can also contact the Mfr. Agent; check CIC’s website, www.cents-off.com; fax a copy of the coupon to RPR to investigate.
ACP will provide Internet Posters that highlight best practices. Go to www.couponpros.org for John Morgan’s contact information.